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The Executive Pen 

Marketing Blog - Tips, Tricks and Ideas 

My NAICS:


541860 Direct Mail Advertising
541810 Advertising Agency/Consultant
541890 Other Svcs. Relating To Advertising
541613 Marketing Consultant
541511 Web Page Services, Custom
711510 Author

My SIC:

7331 Direct Mail Advertising Services
7311 Advertising Agencies
7319 Advertising, Not Otherwise Coded
7371 Computer Programming Services
8472 Marketing Consultant
8999 Independent Author

My FDPS (PSC):

R701 Advertising
R708 Publishing & Related Services
T013 Technical Writing
 

 

Our business model is simple.  BCP supports the Do-It-Yourself company (large or small) in building a Disaster Recovery or Contingency Plan.

We provide the Risk Assessment and Impact Studies and then help the company build their plan based on the lessons learned in the two assessments.  If requested we can also provide training materials including pertinent table top exercises. 

We do this quickly and inexpensively and can be done online so as to minimize the cost of travel and accommodations.

We have two sides of the planning process covered, both the IT side and the business side, and we support the senior manager or in house planner who has been assigned to develop the companies CP/DR plan.

Depending on the areas selected the analysis report we produce can be as big as 170 plus pages, or as small as 25.  It is all dependent on the requirements of the client. 

We also support the professional CP/DR consultant by supplying them with tools and expertise that they can add to the capabilities of their company.  

Why did we choose this model.  Because while companies are cutting costs the need to plan for the sudden or unexpected disaster is still there.  The threats are not a continuous ongoing operation however.  Only the plan and the training is occasional .  Once the risks facing the company are identified, and the impact that those risk would have are determined, then the rest of the plan is geared into mitigating or eliminating the risk.  You don’t need to have a full time staff member or consultant to show you how to do this.  You need the occasional advisor.  But that is like having your attorney to guide you over the legal humps but not be a part of your daily operations.  

If the risk cannot be determined or taken away, such as that associated with natural disasters, then planning steps are taken to cover the expected loss or to move the company from away from the risk.  The example here is that you selected a building next to the levee in New Orleans.  The recommendation is to move your company to a safer location.  If – during the impact study part of the planning process, you decide not to move the company, then mitigation should include life boats and a good insurance policy with flood protection.    

WHY US?

The logic that drives our consulting practice is what small business needs, and similar to what small business owners are used to.  Only paying for what you need - when you need it. 

Many other professions use similar methodologies, like your attorney or CPA, but the average business owner does not think of them for the contingency planning consulting requirements.  We do. 

We guide you through your overall planning and recovery processes through weekly or daily conference calls.  We are here when you need us, and we only bill you for the time when our expertise is used.  We lower the cost of contingency planning while still providing you with the best advise available. 

In some cases, for small companies we can be called upon to eliminate the need for a full-time contingency planner or, we can help establish or fortify an existing planning team in a larger organizations, but we are always available for that occasion when you do need onsite expertise and assistance in order to develop your plan.  If that time ever occurs, you will find our consulting rates to be reasonable and what you would expect to pay. 

WHAT YOU WILL FIND WITH US

  • Experience -- longevity and diversity.

  • Knowledge: We understand your business and industry. We have specialist for IT, Medical and Production and Manufacturing. 

  • Straight forward consultative skills using proven methodology.

  • Professional presentations verbally and in writing.

  • Good project management and communication skills. When called upon to provide a full project, we come  in to get the job done and to get out within minimal time.  We are not looking to make your company a career.

  • Clearly defined project work plan with defined deliverables.

  • Advice and methodologies that will result in cost savings when ever available.  We understand the needs and budgets of the small business. 

  • Flexibility, availability and a fit with your corporate culture.

WHAT WE NEED

In order to bid for your consulting business, we will want to know:

  • Your project scope and objectives as well as how you envision us assisting you.

  • Level of planning and recovery expertise currently within your company.

  • Company profile, including descriptions of computing and telecommunications environment, company locations, number and function of employees, mission-critical business processes, and corporate culture. If you have a website, give us the address.  Company brochures are also welcome. 


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